Downtown Altoona Holiday Market
Shop local, sip cocoa, and soak up the season — a holiday market in the heart of downtown.
Dates
Dec. 4, 5, 11 & 12, 2026
Hours
Fridays 4:00–8:00 PM · Saturdays 12:00–8:00 PM
Location
Heritage Plaza & throughout Downtown
A New Holiday Tradition
Downtown Altoona's newest holiday tradition begins this December. Centered in Heritage Plaza with additional vendors spread throughout Downtown, the Market runs the first two Fridays and Saturdays of December — with downtown shops staying open late.
Browse handmade gifts and holiday treats, visit with Santa, enjoy live entertainment from local choral and musical groups, and take part in children's activities on select dates. It's the perfect way to kick off — and keep celebrating — the most wonderful time of the year.
Celebrate the Season in Downtown Altoona
Schedule of Events
Friday
December 4- 4–8 PMHoliday Market
- 4–8 PMEntertainment, ice carving & petting zoo
- 4–8 PMVisit Santa
- 6:30 PMTree lighting & fireworks
Saturday
December 5- 12–8 PMHoliday Market
- 1 PMSpirit of Christmas Parade
- 4–8 PMEntertainment
- 4–8 PMVisit Santa
Friday
December 11- 4–8 PMHoliday Market
- 4–8 PMVery Merry Family Night — entertainment, crafts, stories & songs
- 4–8 PMVisit Santa
Saturday
December 12- 12–8 PMHoliday Market
- 12–4 PMCookie Crawl
- 12–7 PMVisit Santa
- 12–8 PMEntertainment
- 3–6 PMStudent-Maker Market
Vendor Lineup
The full vendor lineup will be announced later in November. Check back soon to see who's joining us this year!
Entertainment Schedule
Santa visits every market date, and local choral and musical groups perform throughout the season. A full entertainment schedule will be announced later this month!
Interested in selling at the market?
Local makers, artisans, food vendors, and small businesses are the heart of the Downtown Altoona Holiday Market — we'd love to have you join us.
Become a Vendor